A collection of design work by Jay Tang | VISUAL CREATURE that shows his approach of Listen, Observe, Conceptualise and Create. Design is to communicate and solve issues in a visual language. Design starts with asking ‘Why?’ before asking ‘What?’. ‘Why’ contains a vision, a mission, a goal. ‘What’ is a result of that. That’s why design starts with listening.
Getting to know the client and what its needs are, pave way for finding the right solution for them. Observing carefully what their way of communication is and what their culture is, allows me to formulate concepts. With the right concepts, it makes for a very effective way to design for a type of medium that tackles the ‘Why’.