Broosz is a company that has recently reinvented itself and help organisations, teams and individual to explore new ways of organising, thinking and working. Their vision is based on the principles of ‘Nieuw (Rijnlands) Organiseren’.
Their unique approach and vision really connected with me. It really helped me to shape their vision into a visual identity and gave inspiration to create custom made business cards that their logo cut out by laser. The logo will be visible in its complete form when the business card is closed and reveals the chaotic, coloured lines that symbolises the insecurity of the process. Since the shape of the logo is so defined, we can use it in many creative ways to reimagine the logo over and over again.